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Discipline
Hotel and Tourism Management
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43
Subjects
Hotel, Travel and Tourism
42
Marketing
34
Food and Beverage
5
Keywords
Hospitality industry -- Marketing
29
Hotels -- Marketing
26
Target marketing
7
Restaurants -- Marketing
5
Tourism -- Marketing
5
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Keywords
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Resource Type
Others
38
Video
4
MOOC
1
Creator / Instructor
Lin, Pearl
40
Cao, Nicole
1
Chee, Wing Yan Olivia
1
Chen, Dong
1
Chen, Long
1
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Affiliation
Hong Kong Polytechnic University
36
University of Aegean
1
Year
2023
39
2017
1
2018
1
2020
1
2021
1
Language
Chinese
33
English
15
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
39
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